LinkedIn is presenting brand-new analytics data for users with more insight into their fans and top-performing posts.
These updates broaden on the creator analytics introduced previously in the year, giving users higher access to actionable data.
Here’s more about the new data rolling out today and where to find it.
Fan Growth With Time
Image Credit: LinkedIn Track your fan growth with time
with new data available in the Audience tab. LinkedIn notes you can utilize this data to determine what is stimulating growth in fans. For instance, you might discover your LinkedIn followers surge every time you have a speaking opportunity.
“This information can help them determine if a conversation subject, new visual format, or speaking chance may have affected their fan development, assisting them inform their strategy moving forward.”
New Demographic Tools
Below the brand-new follower development area in the Audience tab, you’ll discover a new area called Demographics.
The Demographics area summarizes your fan base, noting job titles, places, industries, seniority, company size, and company names.
This data can offer a much deeper understanding of the audience you’re producing content for, which can aid with producing more effective posts.
Additionally, you might discover you’re not bring in the desired audience, which is a sign to adjust your content method.
Top Performing Posts
Image Credit: LinkedIn See approximately 3 of your top-performing
posts in the Posts tab. Top posts are ranked by either
impressions or interaction over a selected date range. This data will provide insight into what content
resonates with your audience, so you can recognize and share more of what’s working. Included Image: Tada Images/Best SMM Panel