In a Google Browse Workplace Hours video, Googler Lizzi Sassman answered a question about thin material, clarifying a common misperception about what thin content truly is.
The word thin ways lacking density or width.
So when we hear the term “thin material” it’s not unusual to think about thin content as a website with very little material on it.
The actual definition of thin material is more along the lines of content that does not have any included worth.
Examples are a cookie cutter page that hardly differs from other pages, and even a webpage that is copied from a seller or producer with nothing extra contributed to it.
Google’s Item Review Update extracts, among other things, thin pages consisting of evaluation pages that are only item summaries.
The trademark qualities of thin pages is that they do not have creativity, are hardly different from other pages and/or do not use any particular included value.
Doorway pages are a type of thin content. These are web pages designed to rank for particular keywords. An example can be pages created to rank for a keyword expression and various city names, where all the pages are practically the exact same other than for the names of the cities.
Are Brief Articles Thin Content?
The individual asking the question wanted to know if dividing a long article into shorter articles would result in thin material.
This is the concern asked:
“Would it be considered thin content if a post covering a prolonged topic was broken down into smaller short articles and interlinked?”
Lizzi Sassman answered:
“Well, it’s tough to understand without looking at that material.
But word count alone is not indicative of thin content.
These are 2 completely genuine methods: it can be good to have a thorough short article that deeply checks out a subject, and it can be equally just as excellent to break it up into simpler to comprehend topics.
It actually depends on the subject and the material on that page, and you know your audience best.
So I would concentrate on what’s most valuable to your users and that you’re providing adequate worth on each page for whatever the topic might be.”
Splitting a Long Short Article Into Several Pages
What the individual asking the question may have been asking is if was alright to split one lengthy subject throughout multiple pages that are interlinked, which is called pagination.
With pagination, a website visitor clicks to the next page to keep checking out the material.
The Googler assumed that the individual asking the question was splitting a long short article into shorter short articles committed to the numerous subjects that the prolonged short article covered.
The non-live nature of Google’s new version of SEO office-hours didn’t enable the Googler to ask a follow-up concern to confirm if she was comprehending the concern properly.
In any case, pagination is a great way to separate a lengthy post.
Google Browse Central has a page about pagination best practices.
Featured image by Best SMM Panel/Asier Romero
Listen to the Google SEO Office Hours video at the 12:05 minute mark