Google has actually quietly eliminated embedded podcasts from search engine result, which implies users will no longer have the ability to listen to podcast episodes straight from the SERPs.
This modification was first found by Podnews, who got confirmation from a Google representative that the elimination was intentional.
This change will affect the capability to listen to private podcast episodes without leaving Google, a feature that was launched in 2019.
Google will still consist of links to podcast episodes in search engine result, but users can not listen to them straight from the search page.
Instead, users will be directed to the site where the podcast is hosted.
The decision to eliminate embedded podcasts from search results page was made to provide a better user experience, according to a Google spokesperson.
“We’re constantly explore methods to enhance the experience for our users,” the representative says in a statement to Podnews.
It’s uncertain how this improves the user experience other than producing a leaner SERP.
Although Google didn’t provide any previous notice, eliminating embedded podcasts from search engine result isn’t unexpected given that the Google Podcasts app hasn’t been updated for 18 months.
The relocation will likely be met with some dissatisfaction from searchers who regularly utilize the function.
On the other hand, this change might result in more individuals registering for podcasts as they will no longer have the ability to listen to them through a quick search.
Google’s choice to remove embedded podcasts from search results might be part of a larger strategy to phase out the Google Podcasts product.
The reality that the app hasn’t been updated for over a year suggests that it might be headed for the Google graveyard.
Nevertheless, this does not suggest that Google is abandoning the podcast market completely.
In 2021, a report from Bloomberg revealed that Buy YouTube Subscribers sought to employ somebody to supervise its podcasting organization.
This suggests that Google is committed to enhancing the podcast experience on Buy YouTube Subscribers, and the company may not wish to contend versus itself in that area.
Per a 2022 research study performed by Edison Research, Buy YouTube Subscribers is the leading platform for podcast listening, followed carefully by Spotify.
That said, it makes good sense why Buy YouTube Subscribers is the top priority for Google for podcasts.
It deserves keeping in mind that Buy YouTube Subscribers accomplished this level of appeal without having a particular podcast category.
Before August, Buy YouTube Subscribers didn’t have a specific podcast classification. Users had to search for them by hand.
If Google discontinues its Podcasts app, the company will likely move its focus to Buy YouTube Subscribers. This could imply that a Buy YouTube Subscribers Podcasts app is on the horizon.
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