Google confirms an update to its spam detection system, called the December 2022 link spam update, is rolling out now and will take up to 2 weeks to finish.
What’s In The December 2022 Link Spam Update?
Google is updating its spam detection system with the capability to find bought links and spot domains used primarily to pass links to other websites.
The December 2022 link spam upgrade makes use of Google’s AI-based spam-prevention system, SpamBrain, to nullify abnormal links.
In addition to identifying spam directly, Google says SpamBrain can now determine sites buying links and websites used for developing outgoing links.
Will The December 2022 Link Spam Update Impact My Site?
Google recommends that rankings may change as the December 2022 link spam upgrade reduces the effects of abnormal links, getting rid of any signals passed to the linking domain.
This upgrade impacts search engine result in all languages, potentially producing a widespread effect.
Whether your website is impacted by this upgrade comes down to how you get links and how you link out to other pages.
Google has stringent standards versus obtaining links mostly to enhance search rankings. In addition, Google has guidelines about certifying links passed to other sites.
If you’re embedding an affiliate link within a body of text, for example, you require to certify that relate to a rel=sponsored tag.
Failing to tag affiliate links properly could lead to your website getting hit by the link spam update.
In addition, you need to tag links in guest posts with rel=nofollow, or that might get you in problem with Google also.
If you’re following Google’s finest practices regarding inbound and outgoing links, it’s unlikely the December 2022 link spam upgrade will adversely impact you.
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