Biggest Challenges Facing SEO In 2023 [Survey Outcomes]

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When you’re preparing your strategy for next year, it’s essential to plan for potential upsets and difficulties ahead.

This year, SEO specialists overcame obstacles postured by a lack of resources, problems with technique, and the ability to scale processes.

Expecting 2023 and beyond, our State of SEO report finds practitioners expect artificial intelligence and AI, Google updates, and the deprecation of third-party cookies to blaze a trail as the greatest shifts in SEO.

In this short article, we’ll summarize crucial information points from our report, highlight three major obstacles in particular, and look at appropriate SEO patterns that can assist in your strategy advancement.

Finally, we’ll talk about the implications advancements in artificial intelligence and AI has on search marketing. Will this brand-new search technology pose a difficulty for you and your service? Continue reading to discover what our professionals state.

All of the insights here are driven by our first-party study data in the yearly State Of SEO Report.

Summary Of Report Findings

When asked what were the most significant SEO obstacles over the last 12 months, participants specified:

  1. Absence of resources (14.9%).
  2. Strategy problems (12.3%).
  3. Scaling processes (11.9%).
  4. Pandemic-related issues (11.2%).
  5. Alignment with other departments (10.7%).

Budget plan cuts fell from the number one obstacle SEO professionals faced in 2021 to number six this year.

Nevertheless, the truth that absence of resources and scaling procedures were leading challenges in 2022 suggests that 2021’s budget plan cuts had an enduring impact.

Expecting potential dangers in 2023, we asked respondents to select up to three “most significant shifts” and market changes in SEO. Here are their leading reactions:

  • Machine learning and AI (18.7%).
  • Google updates (18.0%).
  • Third-party cookie deprecation (13.9%).
  • Google zero-click pages (12.9%).
  • Competition for skill (11.5%).

Factors SEO experts are watching as emergent aspects are:

  • Machine learning and AI (11.3%).
  • Core Web Vitals (10.8%).
  • EAT & relied on sources (10.2%).
  • Mobile SEO (9.8%).
  • SERP features (8.3%).

SEO Pros Often Work With Limited Resources

Lack of resources came in as the leading challenge faced by SEOs in 2022.

There’s little doubt that the market is feeling the effects of spending plan cuts incurred in 2021, though another reason for the limited resources is that many SEOs aren’t working with large teams.

Over 40% of participants report working with a group of 10 or fewer members, while approximately 5% said they work on their own.

Adding new employee might prove challenging in the next year or more.

The State Of SEO Report enters into much deeper information about the obstacles facing SEO experts and what they’re fretted about next year.

Current And Continuing Growth Might Prove Challenging

Numerous of the SEO shifts predicted for 2023 and beyond are possible obstacles to development.

Current and continuing development may show challenging without the capability to scale as a group, and competition for talent is expected to be a major cause for issue over the next 2 years.

Deprecation of third-party cookies makes it hard for SEO pros and marketers to sustain current growth, as they’ll be anticipated to provide the very same or better outcomes with fewer information.

Technique Is A Concern For Numerous SEO Pros

SEOs listed strategy problems as one of their biggest obstacles over the last 12 months.

Technique concerns may indicate that SEO specialists are having a hard time to show their ROI (roi).

While over half of SEO specialists (58.0%) we surveyed reported a boost in the ROI for their work, lots of had a hard time to show ROI, and 29% of SEO experts reported feeling ambivalent about their ROI.

In our chapter on Winning Methods And Measuring SEO Success, we talk about how ROI problems are often the outcome of a detach between a brand’s target goals and the information being tracked.

SEO Pros Anticipate Artificial Intelligence And AI To Have A Huge Effect

Topping the list of biggest shifts over the next two years, as expected by SEO pros, is artificial intelligence and AI.

Furthermore, machine learning and AI were the top responses when SEO pros were asked to rank what they believe will be the most crucial emergent consider 2023.

To comprehend better why artificial intelligence and AI are at the top of everyone’s minds, we relied on our internal experts to get more context.

Shelley Walsh, the SEO content strategist at SEJ, doesn’t see AI and machine learning having the ability to replace human decision-making any time quickly. Further, she doesn’t encourage relying too greatly on AI-powered tools for creating content:

“As a disruptor, I can’t yet see AI being able to change critical decisions and options where there are a number of paths to take, and you need to choose based on proficiency. The tool is only as good as the individual driving it. At the minute, there is a flood of tools powered by GPT-3.

These are great for low-end volume content, such as product descriptions, however they widen the divide and elevate well-researched idea leadership quality material. As specific niches online ended up being saturated by AI-spun material, the quality will be the only way to stand apart. Ultimately, overuse will only have a detrimental impact.”

To see all of the first-party study data and learn more insights, download the State Of SEO Report.

Featured Image: Paulo Bobita/Best SMM Panel